She has made herself by shamelessly courting media attention.
And, once again, reality TV star Kim Kardashian has done exactly that - this time by flaunting her curvaceous body after praising recent ill-health for weight loss.
The brunette beauty, 36, left little to the imagination on Thursday evening as she shared revealing images of herself via Snapchat, where she has millions of adoring fans.
Wearing just a sequined, metallic bikini, the mother-of-two was clearly feeling body confident as she writhed around before a mirror.
Armed with her smartphone, she posed in a variety of suggestive poses - which shamelessly included getting down on her knees and opening her legs apart.
As if that wasn't enough she then stood up and paraded around so fans could view her body from behind.
The images come shortly after she received criticism for suggesting that she'd lost weight thanks to a "flu diet".
The reality beauty took to Twitter to celebrate her 6lb weight loss, saying: "The flu can be an amazing diet. So happy it came in time for the Met lol #6lbsdown"
But what was probably intended as a light-hearted tweet, upset a few snowflakes. One commented: "People die from the flu Kim, it's not a diet", while another chimed in: "Really into this new fad diet kim k is talking about called "the flu".
But others felt people were being too sensitive.
One person said: "Kim kardashian said the flu is a good diet, as a joke, because she lost weight from it, and people are crying. The world is so sensitive".